One disappointing result can make you question months of effort, years of possibility, and whether you should keep going at all. That’s a lot of power to give one piece of information.
Robyn Lee
Table of Contents
A couple of days ago, I felt really good about my writing.
I was excited about what I was creating and felt like I had something worth sharing. I wanted to keep going.
Then I looked at my analytics.
Nothing catastrophic had happened. I hadn’t lost thousands of readers overnight or received some definitive piece of evidence that said, This isn’t working.
I just saw numbers I didn’t like.
Suddenly, instead of thinking about what I wanted to write, I was wondering whether any of this was actually worth my time. Was I focusing on the wrong things? How was I ever going to get my work in front of people? What if I put all this effort into it and it went nowhere?
It was amazing how quickly I could go from feeling inspired by my work to questioning the value of it.
And I know this isn’t just about writing.
Any time you’re working toward something and can’t see the results you want yet, it’s easy to start looking for evidence that tells you whether you should keep going.
I’m starting to realize that the answer isn’t always as obvious as it feels in the moment.
1. When the Results Haven’t Changed—But Your Story Has
This was probably the first thing I needed to recognize.
Two days earlier, I was excited. Now I was discouraged.
But the work hadn’t fundamentally changed in those two days. My ability hadn’t suddenly disappeared, and the ideas I had been excited about hadn’t become worthless.
I had seen a number and created a much bigger story about what that number meant.
That’s something I’ve noticed about myself when I don’t see the results I want. One small piece of information can suddenly become evidence about my entire future.
Fewer visitors today starts to feel like people aren’t interested. From there, it’s easy to wonder whether what I’m creating is valuable at all—and eventually whether any of this is ever going to work.
Before I know it, I’m no longer just looking at data.
I’ve started using it to make assessments about the value of my work—and sometimes, about my own value too.
2. You Might Not Be as Far Behind as You Think
This one was a little uncomfortable to admit.
I’ve thought about my writing as something I’ve been trying to make work for years. And technically, writing has been on my mind for years.
But when I looked more closely at those years, I realized a lot of that time wasn’t spent consistently writing, publishing, experimenting, learning and seeing what happened.
There was a lot of thinking about writing. A lot of worrying and wanting to write. I’d get inspired, then think of all the reasons it probably wouldn’t work and talk myself out of doing much with that inspiration.
There was action in there, but there was also a lot of stopping and starting.
The period I’m in now—where I’m actually creating consistently and trying to build something—has been a matter of months.
That changed the way I looked at my disappointing numbers.
“I’ve been doing this for years and nothing is happening” feels very different from “I’ve been consistently doing this for a few months and I don’t know what will happen yet.”
Sometimes I think we count all the years we’ve wanted something as years we’ve been actively giving it a chance.
They’re not always the same thing.
3. What If You’ve Kept Going and Still Don’t See Results?
This is where I think the conversation changes.
Sometimes you really have been showing up. You’ve done the work consistently, tried different things, given it time, and you still aren’t seeing the results you hoped you would see.
In that situation, just keep going feels too simple.
Your experience may actually be showing you something. Changing direction doesn’t have to mean the whole thing was a mistake or that you’ve failed.
I’m learning to separate what I want from how I’ve decided it has to happen.
The thing that matters to me could still be right for me even if the route I’ve chosen isn’t. I could also become so attached to one particular version of success that I miss something else that could take me where I want to go—or somewhere I hadn’t even thought to go.
If I’ve genuinely been taking consistent action and nothing is moving, pushing harder simply because I’ve already invested so much may not be what I need.
I’d rather get calm enough to ask myself, What now?
When I’m caught in “This isn’t working” or “I have to make this work,” it’s hard to see much beyond the problem in front of me. A little space may help me see what the next step actually is.
That could mean continuing exactly as I have been. It could mean adjusting something, noticing an opportunity I hadn’t considered, or moving in an entirely different direction.
I’m realizing that trust has to leave room for all of those possibilities.
I don’t have to make my original plan work before I give myself permission to try something else.
4. Sometimes Doubt Looks a Lot Like Problem-Solving
There has never been a point in my life when I couldn’t come up with a reason something might not work. And if I couldn’t come up with one myself, there was always someone else who could—family, someone I knew, or even a random writer on the internet.
Search engines can make this even easier. If you’ve ever searched for something you’re already worried about, you’ve probably noticed how quickly you can find more content that seems to confirm the fear, along with endless advice about how to fix the problem you’re now even more convinced you have.
Before long, one concern can turn into ten reasons something won’t work.
I don’t have enough resources. Someone else is already doing it better. The landscape has changed. It’s too late. I don’t know enough, don’t have the audience, or can’t figure out how I’m going to reach the right people.
The frustrating thing is that some of those concerns can sound perfectly reasonable.
That’s what makes them so convincing.
But I’ve also seen what happens when I spend too much time with them.
I hesitate.
Something I felt clear about days earlier starts to feel confusing. Instead of creating, I find myself trying to solve problems that haven’t even happened yet.
Eventually, all my thinking about whether something will work prevents me from doing enough to find out.
I’m beginning to see distraction differently because of this.
I used to think of distraction as something obvious, like scrolling my phone when I should be working. Now I’m noticing another kind.
Sometimes the distraction is the hour I spend convincing myself that the thing I was about to work on probably won’t matter anyway.
5. I Don’t Have to Decide What the Data Means While I’m Discouraged
I don’t think the answer is to ignore information that I don’t like.
Sometimes the numbers really are telling me something. I might need to change my approach because something isn’t connecting. Or maybe I’ve been consistently taking action for a meaningful amount of time and need to look more closely at what’s not working.
What I’m learning is that my state of mind matters when I’m deciding what the data means.
Once my thoughts have moved from “This number is lower than I hoped” to “I’m not good enough,” “I’ll never get there,” or “Other people can do this better than I can,” I’m probably not in the clearest place to make a major decision about my future.
I don’t have to solve it right then.
I can be disappointed without turning the disappointment into a conclusion. The number will still be there when I’m calmer, and I may see something completely different in it.
6. How to Keep Going Without Knowing How It Will Work
I think this is where trust comes in.
For me, trust doesn’t mean believing everything will happen exactly the way I want because I want it badly enough.
It’s more about accepting that I don’t have to see the entire route before I take the next step.
Continuing to write, create, learn and pay attention gives me the chance to discover something I can’t see from where I’m standing right now. I could find a better way to reach people, write something that resonates in a way I didn’t expect, or even realize that the direction I’m going isn’t right at all.
I have to stay engaged long enough to discover that.
I’ve also been thinking about the person I can’t see in my analytics.
Someone may eventually come across something I’ve written and find exactly the words she needed at that moment. I can’t measure that possibility today.
And I’m realizing I don’t want everything I create to have to prove its value to me immediately before I’ll allow myself to continue creating it.
There’s value for me in doing work that feels aligned with who I am too.
I think about what I want my children to see from me as they grow up. I want to tell them to follow what feels true to them, of course.
But I also want them to have seen me do it.
7. Keeping Going Doesn’t Have to Mean Keeping Everything the Same
This may be the biggest thing I’m learning.
When I think about how to keep going when I don’t see results, it’s easy to imagine only two choices: keep pushing or quit.
I’m starting to see more room between those choices.
I can remain committed to what matters to me without being committed to one exact version of how it’s supposed to happen.
If I’ve genuinely been showing up consistently and something still isn’t moving, gripping it tighter and working harder until I force the outcome I imagined may only keep me focused on the same possibilities I’ve already considered.
Getting quiet gives me a chance to see something else.
When I’m trying to figure everything out from the part of me that’s scared it won’t happen, my attention stays fixed on making this particular route work. With a little distance, I may notice an opportunity or direction I couldn’t see before.
Changing course in that way feels different from quitting. It also feels different from blindly persevering.
For now, I’m trying not to make permanent decisions from temporary discouragement. I’m giving my actual effort enough time to teach me something, while also trusting that I don’t need to know exactly where all of this is going.
Maybe keeping going isn’t about knowing that the path I’m on will work.
Maybe it’s about staying in motion long enough—and staying open enough—to discover where the path is actually trying to take me.
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