The people you follow aren’t just showing you what’s possible. They may be quietly teaching you what you think you have to become to get there.
Robyn Lee
You can open social media feeling perfectly fine and close it ten minutes later wondering what exactly happened.
Nothing terrible happened.
Nobody insulted you. You didn’t get bad news. You might not have even interacted with anyone.
But somehow you feel behind.
Someone bought a house. Someone’s business is growing. Someone looks incredible. Someone is traveling. Someone seems to have figured out how to make money doing exactly what she loves while apparently still having time to work out, make dinner, maintain friendships, and sit peacefully outside drinking coffee.
And if you’re in the middle of trying to build something yourself—a business, a career, a creative project, a new direction—your own progress can suddenly start looking a lot less impressive than it did fifteen minutes ago.
I’ve wondered plenty of times: Why does social media make me feel bad when I voluntarily opened it?
There are some obvious explanations.
We’re comparing our everyday lives to carefully selected pieces of other people’s lives. We’re seeing accomplishments without necessarily seeing all the years, failures, money, connections, help, uncertainty, or plain luck that came before them.
There’s also just so much input. Opinions, outrage, bad news, beautiful homes, perfect bodies, career announcements, relationship advice, productivity advice, and people telling us all the things we apparently should already be doing.
It makes sense that all of that can affect how we feel.
But I’ve started thinking there may be something particularly tricky about consuming all of this when you’re trying to build or rebuild something.
When you’re new, changing direction, or working toward something that hasn’t fully taken shape yet, you’re already dealing with uncertainty. You don’t have years of evidence that your approach works. You may not have much external proof at all.
So the people you’re watching don’t just become people to compare yourself to. They can quietly become evidence for what you think you’re supposed to do.
Lately I’ve been thinking about that.
What kind of environment am I asking my mind to occupy while I’m trying to create something?
Why Social Media Can Make Your Path Feel Wrong
I used to subconsciously believe that success had to be loud.
I knew logically that wasn’t true.
There are plenty of financially successful people who aren’t constantly showing their success. They aren’t displaying every purchase, talking about how much money they’re making, driving the latest car for everyone to see, or building a very public personality around their accomplishments.
The problem was that they weren’t necessarily the people I was putting in front of myself.
A lot of the successful people catching my attention online were very visible. They were comfortable putting themselves out there, had big personalities, showed the houses and cars, and talked openly about their success.
Their version of making money seemed tied to becoming increasingly public.
And I’m not naturally that kind of person.
So without consciously deciding this, I was repeatedly showing myself examples that seemed to confirm one of my fears:
If I don’t want to do success that way, maybe there isn’t a path for me.
That matters when you’re trying to build something.
I wasn’t simply looking at someone else’s life and thinking, I wish I had what she has.
I was looking for clues about how to get where I wanted to go. And most of the clues I was putting in front of myself seemed to point toward becoming a kind of person I didn’t particularly want to become.
I had created an environment where the examples surrounding me made the distance between who I was and who I thought I needed to become feel enormous.
The achievement itself wasn’t necessarily discouraging me. The apparent route to it was.
And that’s a pretty effective way to stall yourself.
It’s difficult to get excited about building toward a future that seems to require you to dislike the process—or yourself along the way.
What Social Media Comparison May Be Trying to Tell You
Jealousy gets treated like something we’re supposed to get rid of.
I’ve started finding it more useful to get curious about it.
When someone’s life or success bothers me, I can ask myself what exactly I’m responding to.
A lot of the time, I don’t actually want her life.
Maybe I don’t want her business or where she lives. I may have no interest in making money the way she makes it. I might not even want the specific thing she’s showing me.
But there may be one part of what I’m seeing that I do want.
It could be freedom, creativity, confidence, ownership, options.
And when I’m still figuring out how to build those things for myself, seeing someone who already has them can bring up a strange mixture of interest and discouragement.
Part of me is paying attention because I want to learn something. Another part may be wondering why I’m nowhere near that point yet.
Sometimes I think the uncomfortable feeling comes from wanting some piece of that while not believing I can realistically get there from where I am now.
The gap feels too big.
That’s an important distinction.
Because then jealousy isn’t necessarily saying, I want to be her. It may be pointing to a more useful problem: I want something I see there, but I can’t yet see a believable path from what I’m doing now to that outcome.
I’m realizing the answer may have less to do with trying to stop myself from feeling jealous and more to do with understanding what the jealousy is pointing toward.
Maybe I need different examples.
What if You Found People Who Make Possibility Feel Closer?
Once I noticed this around success, something else became obvious.
There are also people creating successful lives in ways that feel much more aligned with me.
Their success isn’t smaller or less ambitious. It just looks different.
They may be quieter or create in ways that feel more natural to me. They may not turn every part of themselves into content. Their businesses, habits, values, or approach to money make me think:
Oh. I could see myself doing something like that.
I don’t see that as playing small.
If anything, it feels more expansive because I’m looking at a possibility that actually excites me.
And when you’re at the beginning of something, that reaction matters.
You don’t necessarily need someone to make the entire goal seem easy. You may just need enough evidence that there are ways of getting there that don’t require abandoning everything about how you naturally work.
There’s a difference between seeing something difficult and seeing something that feels fundamentally incompatible with who you are. The first can stretch you. The second can quietly convince you that the goal itself isn’t meant for you.
I’ve started questioning the idea that I should keep exposing myself to versions of success that leave me feeling disconnected just because they’re impressive.
Why?
If I have some choice over the environment I’m creating for my mind, why wouldn’t I fill more of it with people and ideas that make me want to participate?
Of course I’m still going to encounter people whose lives or approaches don’t feel aligned with mine. That’s part of being online.
And I don’t think the goal is to build a feed where nobody challenges me. Sometimes the person who does things very differently from me is exactly the person who expands what I can imagine.
But challenge and alienation aren’t quite the same thing.
One makes me reconsider what’s possible. The other makes me question whether I belong in the game at all.
What feels different to me is choosing what I repeatedly bring into my everyday environment.
I don’t feel a need to train myself to want someone else’s version of success.
I’d rather pay attention to what makes me feel curious, energized, and more convinced that there’s a way forward that fits me.
Sometimes the most useful person to follow isn’t the one who makes me think, Wow, look what she’s accomplished.
It’s the one who makes me think, Oh. That makes me want to go create something.
Especially when I’m still creating it.
The goal hasn’t changed.
What changed is how possible—and maybe even enjoyable—the road toward it feels.
That made me realize something broader about comparison.
We often focus on learning not to compare ourselves, but comparison is probably going to happen sometimes.
And when you’re new at something, comparison may even be part of how you learn. You look at what other people are doing. You notice what works. You borrow ideas. You try to understand the landscape.
The problem isn’t necessarily that you’re looking around.
So I’ve started paying more attention to who I’m giving myself to compare myself to in the first place.
If somebody consistently leaves me feeling like the only route to the life I want requires becoming someone I don’t want to become, why am I repeatedly putting that example in front of myself?
Someone else’s way of working may feel familiar enough that I can actually learn from it.
That person can still stretch what I believe is possible without making me feel like I have to become an entirely different person to get there.
And when I’m trying to build momentum, that may be much more useful than staring at someone whose finished result is impressive but whose path teaches me almost nothing about my own next move.
How to Curate Your Social Media Feed With More Intention
I used to think of following someone online as fairly insignificant.
You click a button. Their posts appear occasionally. That’s it.
But when you think about how often we open these apps, those choices start to feel more significant.
We’re choosing what our minds encounter over and over again.
That affects which lifestyles begin to look normal, which definitions of success we see repeatedly, and what kinds of bodies, relationships, homes, expectations, problems, and possibilities keep getting put in front of us.
And repetition matters.
It may matter even more when you’re in a season where you’re trying to decide what to build, how to build it, or whether to keep going.
If I constantly look at people whose version of success conflicts with my personality and values, eventually I may start believing that their path is the path.
And once I believe that, I have a new problem. I’m no longer just figuring out how to build something. I’m trying to force myself toward a way of building it that doesn’t fit me.
Then something that began as jealousy can turn into a much bigger question:
Is success like that even available to me?
Or maybe the better question is: Is that actually the only version of success I’ve given myself enough examples to imagine?
That’s why I’m becoming much more interested in how I feel after consuming someone’s content.
I’ve spent plenty of time paying attention to whether someone is impressive, how many people follow them, or whether they’ve accomplished something I want.
Now I’m interested in another question:
How does spending time in their world affect what I believe about what I’m building in mine?
Do I leave feeling curious, capable, or excited to create something?
Does their life give me an idea or expand my sense of what’s possible?
Can I see something in their approach that helps me take my own next step?
Or do I repeatedly leave feeling deficient?
If I do, it doesn’t mean they’ve done anything wrong.
They may simply not belong in the environment I’m trying to create for my mind.
And I think that’s the part I’m seeing differently.
Maybe curating my feed is about more than avoiding negativity.
It’s about deliberately looking for people, ideas, and examples that help me see a path between where I am and where I want to go.
I don’t need every person I follow to make me comfortable. Some people may challenge me or show me things I haven’t imagined yet.
But I do want to notice when the same content continually reinforces the belief that I don’t have what it takes—or that getting what I want requires becoming someone I’m not.
I’m realizing I have more control over that environment than I sometimes remember.
I can go looking for a different example.
Because when you’re starting something—or starting again—it doesn’t take much to make your early progress look insignificant next to somebody else’s established success.
But their chapter isn’t necessarily useful evidence about yours. And their way of building isn’t necessarily the way you have to build.
Sometimes seeing someone succeed in a way that feels possible for me doesn’t just change what I’m looking at.
It gets me out of comparison and back into creating.
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